Google has made their social search or real time search bolder by directly including the social search results in to their SERPs. By this they have confirmed that they have now seriously started to consider Twitter and other real time social medias for their regular search results and not just for the results that you get to see after using Social filter. They are now mixing the article or blog results that are shared using the services like Twitter or Google Buzz with the regular organic search results. For an example while searching “A Beginner’s Guide To A/B Testing”, I came across a Twitter result that Smashing Magazine shared with their Twitter account, and since I am connected to their Twitter account, I was dished out their twitter result along with other regular search results by Google.
And at present, we can see only Twitter and Google Buzz results for the search queries, so no facebook invasion as of now. But if the things go this way, we may soon start seeing the long awaited facebook public profile results in SERPs. That might change the total social search approach for the search engines. And we might not have to wait long for start seeing a complete mix of real time results and traditional results for relevant search queries. That only means that Google is going to give more and more importance to the freshness of a content. The fresher the content and the stronger presence it has in the social media channels, the better the chances will get for it to rank for a relevant search query. So no matter how good a content you have in your web page, you must circulate it in the social media to make it rank in the search engines.
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